The two flavors have also hit shelves at 500 Sheetz locations. It’s debuting its Dark Chocolate Cherry Almond and Peanut Butter Dark Chocolate energy bars at 165 Giant Good and Martin’s Food stores across Pennsylvania, Maryland, Virginia and West Virginia, while 95 stores will also carry its Snack Bites. Organic snack brand Kate’s Real Food announced new distribution with Giant Food stores this week. Kate’s Real Food Launches at Giant and Sheetz Pipcorn’s portfolio of products, which use heirloom corn in an effort to preserve agricultural biodiversity, includes Heirloom Popcorn, Corn Dippers, Crackers and Crunchies, which can also be found at Kroger and Central Market. Launched in 2019, the Cheese Balls are also sold at retailers such as Stop & Shop, Sprouts, ShopRite and The Fresh Market. “With the expansion into Target and Walmart, as well as our limited-edition Cheese Ball Tub launching in Whole Foods Market, we are excited to make cleaner snacking more accessible and recreate one of my personal favorite childhood snacks.” “Ever since the inception of Pipcorn, we have seen consumers’ increasing desire for better-for-you alternatives to nostalgic snacks,” Pipcorn co-founder Jeff Martin said in a press release. This week, Pipcorn is also debuting a limited edition Cheese Balls Tub featuring its Cheddar Cheese flavor at Whole Foods Market nationwide, sold for $6.99. The new placements expand the New York-based brand’s presence in key markets like Chicago, Denver, Portland and Atlanta, the company said. Snack brand Pipcorn is growing availability of its Cheddar and White Cheddar Cheese Balls, with the products hitting shelves in 220 Target stores and 206 Walmart locations this week. Pipcorn Expands Cheese Balls Distribution The spots emphasized the company’s “simple” ingredient deck after the company said it has worked over the last year to “reinvent its portfolio by removing unnecessary ingredients.” The company also debuted its largest marketing campaign to date last month, unveiling a series of 30-second spots across television, online video and social channels featuring the voice of actress and comedian Awkafina. In August, the company partnered with Canada’s Pizza Pizza to add two products, Lightlife Plant-Based Chick’n Sandwich and Plant-Based Chick’n Bites, to its menu. The partnership with Whole Foods is the company’s latest foodservice collaboration with its line of plant-based chicken products. “This unique, versatile design is the result of collaboration with the Whole Foods Market’s culinary team that has a taste, color and pull-apart texture that delivers on chicken experience.” “Whole Foods is known for its high-quality, nutritious and convenient meal options, and we are excited to work with and launch this innovation to satisfy their customers,” said Jitendra Sagili, Chief Research, Development and Food Technology Officer of Greenleaf Foods. The whole-muscle chicken made from pea protein will be used in a number of recipes across its hot bar, cold salad bar and grab-and-go offerings, including its new Classic Vegan-Chicken Salad. ![]() Greenleaf Foods announced a partnership with Whole Foods Market today, with its Lightlife brand now serving as the exclusive unbreaded plant-based chicken provider for the natural retailer’s prepared foods department across the U.S. ![]() ![]() Lightlife Forms Plant-Based Chicken Partnership With Whole Foods The move will increase the brand’s production capacity tenfold, Moussallati Sibai said. “The new identity takes inspiration from traditional Arabic tiles and their super-saturated colors, then uses bold fonts and icons to create a more modern aesthetic.”Īs it grows its nationwide distribution footprint, the brand will also be moving to a new facility, relocating from its 6,000 square foot facility in Jarrell, Texas to a 21,000 square foot facility in Taylor, Texas. “I wanted our new packaging to have a feel for my heritage and be bright and modern just like our products, which are a fusion of our generations-old traditional recipes mixed with modern flavors,” she said. To support this growth and better reflect its brand ethos, Afia rolled out new packaging and brand identity in June. She said 2021 has been “a huge year” for the brand, notching $1 million in sales. Moussallati Sibai, who is of Syrian and British descent, founded the brand in 2017 with the mission to “make food powerful,” identifying a connection between food and identity. “I am confident that their shoppers will appreciate Afia’s commitment to whole food ingredients, and our vegan, gluten-free and soy-free products.” “Sprouts is a big strategic win for Afia as an all natural products brand and hopefully will offer their customers a unique offering,” she said.
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